THE BACKSTAGE CAMPAIGN - Macy's wanted to elevate their costumer service game, so we devised a campaign to show consumers that Macy's will go above and beyond in order to help them find their magic. In the spot, Backstage, we unveil what goes on behind the scenes as Macy's Star Designers work their magic. The spot launched Macy's campaign efforts and the Backstage App was the utility that demonstrated their commitment to upping the customer experience.

BACKSTAGE PASS APP - The world of fashion can be hard to navigate, especially if you’re shopping at the world’s largest department store. So Macy’s introduced Backstage Pass, a new mobile platform that lets shoppers unlock exclusive advice from some of the biggest names in style, right as they shop. You can watch a video of the designers in their respective departments – making Martha, Diddy, Micheal Kors and Bobbi Brown your virtual shopping buddies. Macy’s Backstage Pass wasn't just an ad campaign, it’s an entirely new way to experience the store.

This app along with other mobile efforts, like the Believe-O-Magic app, made Macy's the 2011 Mobile Marketer of the Year.