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LEA LADERA

FREELANCE CREATIVE DIRECTOR I ART DIRECTOR

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MACY'S LIVE

Live at Macy's was a no-brainer idea. Macy's considers themselves an entertainment brand as well as a department store. They provide live events for consumers every season, so why not use this as an opportunity to connect with even more of their consumers. With technology and social media, Macy's can broadcast these events in a big way.