Cotton Inc. set out to remind everyone that denim is made out of cotton. This campaign, did more than just that. We also celebrated women’s achievements by resurrecting Rosie The Riveter’s iconic denim jumpsuit. We called it Rosie Reborn. The campaign was so successful it was picked up by the Today Show. This was a fully integrated campaign with posters, social and digital components, PR and an influencer-led social push.