Eukanuba, being a challenger brand, conducted a groundbreaking study that proved dogs fed Eukanuba over the course of their lifetime, coupled with proper care, resulted in a longer lifespan. Our task was to convince people of this unbelievable fact. We created a campaign that was called Living Proof of a Longer Life. Can I just say that this was the toughest shoot to pull off, but so rewarding. Trying to get a 100-year old Labrador to look at the camera on cue was almost impossible, but we had a great team and held our head up high.
Director and Photographer: Iain Mackenzie