To maintain leadership in the coffee category, Nespresso had to convince consumers that it remains incomparable in taste. In this spot Rough Night, even Clooney can't resist giving up his Nespresso capsules, not even if it means he has to endure getting roughed up by some nefarious characters. The integrated campaign called, Change Nothing, launched globally in sixty-four countries and it included multiple broadcast TV spots, teasers, print, in-store, OOH, social, digital, and PR. Ian McShane shines in his role as The Boss.
Director and photographers: Grant Heslov, Nigel Parry, and Rainer Hosch