Rolex has continually supported Cinema and The Arts, but not many realize that they do. We simply had to tell this story. I’m extremely proud of the work that launched in the 2019 Oscars and I thank my partners, Josh Gold and Antonio Navas. Hats off to the hard work and passion from the JWT Rolex team, Santo and VMLY&R for this robust integrated campaign. See more of the work on Rolex.org/arts.