HAPPY TOGETHER - Target's Spring Influencer campaign brought two mega-watt social media influencers together for a challenge—to create Spring inspiration and entertainment for consumers. The campaign was called, Happy Together. Influencers were chosen based on their high-followings and high engagement.
Each Target challenge was tailored specifically for the influencer duos:
Zack King and Naomi Davis were tasked to create a more magical Easter for the kids.
Jenn Im and Iris Beilin were challenged to put together an unforgettable Mother's Day for their moms.
Influencers created authentic social media posts, videos and teasers in their own unique style. The videos garnered hundreds and thousands of views on YouTube alone.